劍橋雅思15Test3雅思寫作Task2真題及參考范文(2)

劍橋雅思15Test3雅思寫作Task2真題及參考范文(2) 關(guān)于這個問題下面小編就來為各個考生解答下。

3劍橋雅思15Test3雅思寫作Task2參考范文二

By someactounts,advertisingis as old as commerceitself. Wherever there has ben a product ht was not esential to our survival,there was some advertisement which atenpted to persuade wople to purchase it Yet,it has been argued that the omnipresence of advertisements in today's wodid has lesened their effect on our inclination to buy things.

It is important to consider advertising as a science, as it relies on many psychological theories to appeal to our innate desires when attempting to alter our purchasing habits. Indeed,the golden age of advertising in the USA during the 1950s and 1960scoincided with many breakthroughs in our understanding of human psychology. Even to this very day, there are still advertisements which are very effective at playing upon our innate psychological urges. For instance, companies such as Nike and Adidas appeal to our desire to perform at our physical peak and to outcompete our rivals; therefore,they use top-performing athletes in their ads. Other companies appeal to our desire to be unique,as can be seen in Apple's slogan "think different".As a result, many people purchase Apple products despite their internal components being equivalent or even inferior to those of similar devices.

It is possible that advertising has oversaturated the market. Simply browsing online for a short time reveals an endless stream of ads in the margins of every website, and in the gaps between videos. The majority of these ads almost blend into the background and are ignored. Even the most pithy and humorous ads are often forgotten within a few moments, and the viewer's awareness of the advertisement's attempt at persuasion often leads to the ad being skipped over regardless of how good the product or service it is announcing may be. Some advertisements even try to take advantage of this phenomenon by opening with a sort of "meta" awareness in the first opening seconds, with the host saying something to the effect of "Yes this is an ad and I am trying to convince you..".Even this becomes stale after the tenth rendition.

My view is that advertising is like entropy: ads eventually reach a sort of "heat-death" where in they no longer possess any more persuasive power. Watching the same kind of advertisement with the same kind of message over and over is boring and does not catch one's attention. The level of persuasiveness which ads currently possess may have reached its peak based on their content and style. However, this may be mitigated in part by the fact that human creativity is limitless, and as society and culture changes, there will always be different avenues of persuasion or relatability which ads will use to leverage our attention.

在一些人看來，廣告如商業(yè)一樣古老。只要有一種產(chǎn)品不是我們生活的必需品，就會有某種廣告試圖說服人們?nèi)ベ徺I。然而，有人認(rèn)為，無處不在的廣告實則降低了人們購買的欲望。

把廣告視為一門科學(xué)非常重要，因為廣告依靠心理學(xué)理論來迎合我們的內(nèi)在欲望，從而試圖改變我們的消費習(xí)慣。事實上，在上世紀(jì)五六十年代，美國廣告業(yè)的黃金時期正是我們在研究人類心理學(xué)上取得突破的時刻。直至今日，仍然有廣告能有效地利用我們內(nèi)在的心理沖動。例如，耐克和阿迪達斯等公司滿足了我們的愿望，即在體能達到頂峰時表現(xiàn)出色，并與競爭對手一較高下。因此，他們請的運動員做廣告代言人。其他公司也迎合了我們想要與眾不同的心理，從蘋果公司的廣告語“think different”中就可以看出這一點。因此，盡管蘋果產(chǎn)品的內(nèi)部組件與同類產(chǎn)品相同，甚至是更差，仍有許多人購買蘋果產(chǎn)品。

廣告有可能在市場上過度泛濫。只要在網(wǎng)上瀏覽一會兒，就會發(fā)現(xiàn)有源源不斷的廣告出現(xiàn)在每個網(wǎng)站的空白處和視頻之間的空隙里。其中大部分廣告幾乎都融入到背景中被忽略了。即使是最精煉、最幽默的廣告也常常會在幾分鐘內(nèi)被遺忘，而觀眾發(fā)現(xiàn)廣告時，往往會跳過廣告，無論廣告所宣傳的產(chǎn)品或服務(wù)有多好。有些廣告甚至試圖利用這一現(xiàn)象的優(yōu)勢，在前幾秒中，以一種“元”意識開場，主持人會說一些類似于“是的，這是一個廣告，我想說服你····..”這樣的話。即便是這樣，用十次后也會過時。

我的觀點是，廣告就像熵（熱力學(xué)函數(shù)）：廣告最終會達到一種“熱死亡”狀態(tài)，此時它們不再具有任何說服力。重復(fù)做同樣的廣告、傳達同樣的信息，這并不能吸引人們的眼球。從廣告的內(nèi)容和風(fēng)格來看，目前廣告的說服力已經(jīng)達到了頂峰。然而，人類的創(chuàng)造力永無止境，這一事實可能會在某種程度上解決這一問題。隨著社會、文化的變化，廣告總是會有不同的說服技巧或相關(guān)方法來吸引我們的注意力。

由于篇幅的問題，以上只是一部分，更多內(nèi)容請繼續(xù)關(guān)注我們中國教育在線外語頻道。

>> 雅思 托福 免費測試、量身規(guī)劃、讓英語學(xué)習(xí)不再困難<<