關于廣告的雅思作文范文賞析

關于廣告的雅思作文范文賞析

雅思寫作廣告類話題范文1

雅思大作文題目：

Societywould benefit from the ban on all forms of advertising because it may serve nouseful purpose, and can even be damaging. To what extent do you agree ordisagree?

雅思大作文解題思路：

1. 廣告的優(yōu)勢多多。第一，它能幫助刺激產品和服務的銷量，特別是將那些新品牌引入市場。第二，很多公益性廣告能教育大眾。舉例，很多廣告反對暴力和歧視廣告塑造了年輕觀眾的價值觀。

2. 然而，很多廣告包含了虛假信息，或是鼓勵大眾進行過度消費。舉例，這會說服觀眾去購買不合適的，不需要的產品。

雅思大作文高分范文：

Itis undeniable that advertising industry has grown in the last years, positiveand negatives points of view have born among the people opinion due to theimpact over life consume. I particularly believe that it has a lot ofadvantages, but it should be regulated correctly.

Advertisinghas several benefits. Firstly, it helps to promote products and services amongpeople; it is especially true when a new brand and trends are being introducedon the market. Secondly, it is a powerful tool to induce sales and revenues bymany modern businesses; As a result, a lot of companies invest much money todevelop strategies on media to close their products to the customer. Lastly,adequate advertisements are useful to inform and educate our society. Forinstance, strong campaigns against violence, abuse and discrimination have hadexcellent results in schools among young people.

Onthe other hand, others argue that advertising has a negative impact, such as itgives false information and extreme consume is encouraged by a high quantity ofadvertisements on radio, TV and internet. Consequently, children could bepersuaded and influenced by unreal and overacted behavior showed on them. Incontrast of this, many companies and governments have started to regulatedthose announce and his content. For example, notes have been printed on coversrelated to the risk to get any product in excess or even changes made in theart and photos such as human body modifications or unreal effects.

Inconclusion, I believe with a correct regulation applied to agencies bygovernments, advertising is an excellent way to get people close to products,trends and information.(271 words)

雅思寫作廣告類話題范文2

Task： If the product is of good quality and meets people’s needs, people will buy it. Therefore, advertising is unnecessary and is no more than a type of entertainment. To what extent do you agree or disagree?

如果產品質量好，滿足人們的需求，人們就會去買。因此，廣告是沒必要的，僅僅是一種娛樂。你在多大程度上同意或者不同意?

思路解析：

1. 娛樂功能：在指導人們購物上，廣告的作用正在衰退。舉例，人們更喜歡通過互聯(lián)網的帖子和測評信息來選擇商品。

2. 銷售功能：廣告幫助人們有效地了解和對比產品。舉例，通過廣告中對于相關產品的參數，功能，和總體性能的描述，客戶能了解到該產品的特點和價值，并對于產品的好壞做出判斷。

3. 刺激銷售：廣告能勾起觀眾的購買欲。舉例，一個精美的廣告往往能讓用戶重復購買他們不需要的東西，如奢侈品廣告。

參考范文：

What is the root function of an advertisement in media? Some people believe it is just for entertaining viewers and it has nothing to do with products selling. Personally, I hold an opposed view that advertising is still the main way of stimulating the consumption of common goods, and my reasons will be explored as below.

Admittedly, Advertisements today have less influence on the public to purchase commodities, because now there are diverse information accesses to understand a product. For example, on an age of Internet, people with desires of purchasing goods, especially the youngsters, prefer reading the professional articles of forums or assessment websites collecting comments and feedbacks from consumers, or listening to the advices from the face-to-face communication with friends and peers. In their eyes, the description of a certain product on an advertisement is unpractical, unobjective and unconvincing. Therefore, advertisements—such as posters in billboards and Videos in TV screens—are viewed as the amusement by which the audience’s stress and worries in minds can be relieved.

However, I strongly believe this assertion underestimate advertisement functions in day-to-day life. Firstly, by what way can a customer be sure of whether a product is really good or needed? The answer is definitely the advertisement. For example, today cell phones of different bands have a high similarity in their appearances and shapes, and it is a big challenge for customers to pick put the right one. So there is a necessity for adverting, which can clearly presents the inner components, parameters and unique features of a cell phone. By reading the detailed information, customers can easily distinguish one product from others, and make a proper judgment of which one is the best or most satisfying for them.

The second reason against this assertion is that advertisements can encourage viewers to buy items they do not need. For example, typical slogans on advertisements like “special discount”, “l(fā)imited time offer” and “buy one get one free”, are overwhelming temptations. They manipulate brains of customers, driving them to purchase these bargains, with no concern of whether the products are really essential or not.

All in all, this assertion is basically problematic. Although the influence of advertisements is declining, they are still irreplaceable, in terms of their great contributions on instructing people to compare and select high-quality products, as well as sparking the desire of customers to do more shopping.

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