雅思作文話題丨關(guān)于廣告
2023-09-12 11:50:46 來源：中國教育在線
雅思作文話題丨關(guān)于廣告，相信這個問題是許多正在準(zhǔn)備留學(xué)的同學(xué)關(guān)心的一個問題，那么下面小編就來和大家說一說，感興趣的您趕緊往下了解吧。
在現(xiàn)代社會，廣告無處不在、無孔不人，我們的生活已經(jīng)被廣告包圍了。喜歡也罷，厭惡也好，在相當(dāng)長的時間內(nèi)，我們只能與它們共處。以下是由珠海雅思托福培訓(xùn)學(xué)校小編為您整理的雅思作文話題丨關(guān)于廣告。
1.廣告類型 animated billboard活動廣告牌 banner(網(wǎng)絡(luò))橫幅廣告
classified ad分類廣告 gift ad姍品廣告
image ad形象廣告 light box ad燈箱廣告
navigator(網(wǎng)絡(luò))導(dǎo)航條廣告 out-of-home ad / outdoor ad戶外廣告
ad on vehicle車載廣告 button ad 網(wǎng)絡(luò)按鈕廣告
direct marketing ad直銷廣告 insert夾在報刊中的廣告
interactive game ad互動游戲廣告 musical commercial音樂形式的廣告
neon light ad霓虹燈廣告 online ad網(wǎng)絡(luò)廣告
platform-side ad站臺廣告 package ad包裝廣告
print ad平面廣告 street car ad 街車廣告
subway ad地鐵廣告 text ad文本廣告
POP (point-of-purchase) ad銷售點廣告 poster ad招貼廣告
radio ad廣播廣告 sponsorship ad贊助商廣告
television ad電視廣告 wallpaper ad墻紙廣告
2.關(guān)于廣告的詞匯
appealing吸引人的 advertising effect廣告效果
advertising message廣告信息 advertising media廣告媒體
advertising feedback廣告反饋 arouse purchasing desire激起購買欲
beautifully conceived構(gòu)思美妙的 communication media傳播煤介
consumption pattern消費形式 consumer behaviour消費者行為
advertising creative 廣告創(chuàng)意 product design產(chǎn)品設(shè)計
flowery華麗的 inducing產(chǎn)生誘導(dǎo)作用的
icon圖標(biāo) offensive討厭的。無禮的
production制作 slogan廣告語
attention-grabber廣告妙語 advertising ethics廣告?zhèn)惱淼赖?/div>
advertising frequency頻率 advertising reach廣告接受人數(shù)
advertising source廣告信息來源 bold graphics大膽的構(gòu)圖
clever concept巧妙的概念 consumption rate消費水平
consumer attitude消費者心態(tài) compulsive consumer沖動的消費者
deceptive /cheating欺編性的 exaggerating夸張的
impressive給人以深刻印象的 impact有沖擊力的
nuisance令人討厭的人或東西 persuasive有說服力的
sales promotion促銷 vulgar庸俗的
3.廣告的功能
1) The advertising can create the awareness and preference of a company and the products among its target group of customers.
2) The first basic function of advertising is to identify the product. It tells the audience what product or service each business wants to sell.
3) Advertising differentiates one product from the others.
4) Advertising communicates information about the product, its features, and its location of sales.
5) Advertising induces customers to try new products and suggests reuse.
6) Advertising stimulates the distribution of a product.
7) Advertising plays an important role in increasing the sales or product use. As people love the advertisement, they will buy or use the product more.
8) Advertising builds value, brand preference, and loyalty.
9) Advertising lowers the overall cost of sales,“advertising reaches through mass media, many audiences or customers.
4.廣告的負(fù)面作用
1) I believe currently that advertising has become so powerful and so subtle that we accept most of it without thinking it over.
2) It is our environment. We buy shirts and bags with large "logos" to show off.
3) Most of us own a TV. The programmes that exist are only to get us to see ads.
4) Our newspapers are covered with ads and we still call it news. My point of view is that advertising is in no way positive. It creates "want" in a society that doesn't understand the true meaning of "need".
5) Our life is thick with commercials and advertisements. They are disturbing and offensive.
6) TV commercials lead people to follow suit and create wasteful consumerism. 以上是由珠海雅思托福培訓(xùn)學(xué)校小編為您整理的雅思作文話題丨關(guān)于廣告的全部內(nèi)容。
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