雅思寫(xiě)作廣告范文

隨著人們經(jīng)濟(jì)水平的提高，對(duì)于很多家庭來(lái)說(shuō)，留學(xué)不再是一個(gè)可望而不可及的事情，許多人都想要留學(xué)，那其中雅思寫(xiě)作廣告范文？針對(duì)這個(gè)問(wèn)題，下面中國(guó)教育在線小編就來(lái)和大家分享一下。

雅思寫(xiě)作廣告范文篇一：廣告是否讓人們變得一樣

Advertisements discourage us from being different individuals and make us become what they want us to be and look the same. Do you agree or disagree?

廣告阻止我們成為不同的個(gè)體，使我們成為他們想要我們成為的樣子，看起來(lái)都一樣。你同意或不同意嗎?

思路解析：

1. 廣告讓人們變得個(gè)性化。舉例，大量的廣告標(biāo)語(yǔ)，如“的”，“特別的”，“最好的”，“不一樣的”，都是在暗示人們?nèi)ベ?gòu)買(mǎi)那些不那么大眾化的產(chǎn)品來(lái)突出自我。

2. 但是，廣告的基本功能卻是幫助大公司壟斷市場(chǎng)。舉例，投入巨資打造的閃亮廣告能不斷鞏固那些大品牌在大眾中的形象，這吸引了越來(lái)越多的人來(lái)購(gòu)買(mǎi)同樣的產(chǎn)品。相反，那些小公司卻因?yàn)槿狈Y金做廣告而陷入破產(chǎn)邊緣。最終，整個(gè)市場(chǎng)會(huì)被單一品牌壟斷。

3. 廣告的另外一個(gè)作用是制造流行趨勢(shì)，這刺激了人們對(duì)同一個(gè)時(shí)尚進(jìn)行盲目的購(gòu)買(mǎi)。舉例，在大廠商的廣告誘惑之下，很多的人們總是購(gòu)買(mǎi)同一個(gè)著名品牌的衣服，鞋子，包包，這讓她們的外表缺乏區(qū)別。

參考范文：

Nowadays, the overwhelming influence of advertisements on media has made too many controversial social issues. Some people argue that advertisements make the audience have the similar look by driving them to buy products of the same brand. Personally, I fundamentally agree with this assertion, and my reasons will be explored as below.

Admittedly, the literal intention of advertisements is to sharpen the concept of individualism. For the purpose of distinguishing brand names, slogans and testimonials in advertisement are always full of very personalized words, including "new", "innovation", "uniqueness", "revolution", "the best", "the only", "the first". It is clear that core values of these words bring people a motivation to change, and a desire to try something distinctive. Consequently, the gap between people can be broadened, because any individual is stimulated by advertisements to express their personalities by buy different items, instead of following common tastes.

However, when considering practical effects of advertisements on the society, I strongly believe they play a role of depersonalizing the audience, and the first reason is that commercials are the key tool for big companies to monopolize the market. One hand, many big companies invest billions of dollars annually in making fascinating and prepossessing advertisements to attract the public, which consistently maintains the loyalty of patrons, and cultivate good impressions of potential customers on their brands. On the other hand, small companies have too limited financial ability to afford these costly publicity campaigns, so that their names and influences continue to fade and lose consumer groups. That is to say, advertisements, an expensive privilege only for rich and big companies, help these companies exclusively occupy the market, as well as reducing the diversity of brands. In this situation, people definitely look the same, because they have no other options but buy the same-brand food, clothes and devices produced by a dominating company.

Another reason supporting this assertion lies on the fact that exposure to advertisements standardizes thoughts and tastes among audiences, especially in terms of their appearance. A typical example comes from fashion, cosmetic and shampoo commercials which highlight the close-up of images of certain model or celebrity. This is a strong brainwash by implying that images of these actors are common standards of human beauty, and then triggering massive public imitation shows round by round. In too many cases, large groups of hypnotized people, regardless of ages, careers and races, blindly follow and chase so-called iconic figures in an advertisement, mainly through buying and using the same lipstick and perfume, wearing same clothes, watch, ornaments and bag, even copying the same hair style.

In conclusion, I believe the main social influence of advertisements is to make people have the similar images apparently. Although slogans of advertisements tend to individualize the audience, the truth is that advertisements not only let big companies rule the market solely, but also manipulate the public’s minds to buy the same things.

雅思寫(xiě)作廣告范文篇二：廣告與媒體的問(wèn)題

Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?

各種各樣的廣告充斥電視屏幕、報(bào)紙、公交車(chē)和幾乎所有城市街道。這對(duì)于消費(fèi)者而言既有利也有弊。消費(fèi)者不可避免會(huì)受到影響，但程度是因人而異的。

Television screens, newspapers, buses, and almost all city streets are flooded by all kinds of advertisements. This has both advantages and disadvantages to consumers who are unavoidably influenced, though the degrees vary from person to person.

因?yàn)楹芏嘞嗷ジ?jìng)爭(zhēng)的公司所打的廣告，消費(fèi)者得以迅速了解某些新產(chǎn)品。如果一樣產(chǎn)品恰好是一些消費(fèi)者所需要的，他們也許會(huì)受到吸引而去購(gòu)來(lái)一試。假如該產(chǎn)品經(jīng)證實(shí)確實(shí)好，人們便會(huì)開(kāi)始響朋友推薦，其銷(xiāo)售也會(huì)快速上升。所以，我們看到這對(duì)于消費(fèi)者和生產(chǎn)商來(lái)講是個(gè)雙贏的局面。而且，我們還看到：消費(fèi)者不會(huì)馬上就受到影響、難以自拔。他們對(duì)廣告產(chǎn)品樹(shù)立信心是要花點(diǎn)時(shí)間的。

Because of the advertisements placed by many competing companies, consumers are able to learn about certain new products rapidly. If a product happens to be what some consumers need, they might be attracted to make a purchase and have trial use. If it turns out to be really good, people would set about recommending it to friends and the sales of this product will go up very quickly. So, we see this is a win-win situation both to consumers and manufacturers and we also see that consumers are not just influenced profoundly all at once. It takes time for them to establish faith in the advertised products.

雅思寫(xiě)作廣告范文篇三：廣告的作用

Every year billions of dollars are spent on advertising. Many approaches are used to persuade consumers to buy a product. Some seem to work better than others.

One approach, for example, is to try to make the reader or viewer identify with the people shown using the product. These people seem to be glamorous, loved, successful, elite, clever, or sexy. Supposedly, anyone who uses the product can expect the same reward. Another approach is to let the product speak for itself; people are attracted to scrumptious food, beautiful clothing, and sleek new cars. Sometimes good prices and special deals are the focus. Ads for complicated products, such as computers, may provide a lot of information. Endorsements by celebrities are especially common.

In general, many of the ads succeed. People do tend to buy what they see advertised. However, some advertising can backfire. People may be offended, for example, by ads that are overly sexy or ones that viciously or sarcastically attack competitors' products.

Advertising can be a useful aid for the consumer. It helps a person learn what is new or in style or handy to have around, what things cost, and where to buy them. To use this information effectively, however, a person must learn to look past the emotional appeals and find the facts.

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