雅思大作文媒體類高分范文及名師點評分享

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題目

High percentages of advertisements on television are aimed at children. What are the effects on children?Should advertisements on television be controlled?(20140424)

范文

Children have always been the target audience for advertisers. Many residents have been concerned about what impact these advertisements have on children. They are also debating whether to control what sort of advertisements are shown on television.

Many scholars believe that childrens exposure to commercials designed for children can be harmful to them. First of all, this can lead children to make impulsive purchases. Advertisements often attract childrens attention by using very attractive images and sounds effects, and also take advantage of childrens psychology to make them desire and want to have their products. In order to meet the needs of their children, parents often make the purchase, even if they do not really need it. On the other hand, commercials for children tend to be embedded with erroneous values. To take some fast-food brands for example, they will convey concepts such as health and fashion in advertisements, and even get children to be part of their advertisements for better promotion.

Nowadays, more people call for advertisements targeting children to be regulated. Primarily, the content of these adverts that are not conducive to childrens health should be controlled and regulated. For example, the United States stipulates that no more than six minutes of commercials per hour are allowed on television, and advertisements for junk ood are prohibited during childrens programmes. All these measures help to reduce the possibility of children watching inappropriate commercials.

In summary, it is clear that children are sensitive and vulnerable to advertisements and commercials. Therefore children-focused advertising should be restricted in terms of how much it is shown and how often.

孩子們一直以來都是廣告商的目標(biāo)受眾。很多居民一直關(guān)心這些針對孩子們的電視廣告所帶來的影響，也在爭論著到底要不要管控電視廣告的類型。

很多學(xué)者認(rèn)為孩子們接觸到的針對兒童所做的商業(yè)廣告對他們是有害的。方面，這會導(dǎo)致孩子們盲目購物。廣告往往通過非常吸引人的圖像和音效來吸引孩子們的注意，并且能抓住孩子們的心理，讓他們產(chǎn)生想擁有該產(chǎn)品的欲望。為了滿足孩子們的需求，即使他們真的不需要這種產(chǎn)品，家長們往往也會購買。另一方面，針對兒童的廣告往往會植入錯誤的觀念。比如，一些快餐品牌會在廣告中植入健康、時尚等概念，甚至讓兒童來拍攝這種廣告以增強宣傳效果。

現(xiàn)如今，越來越多的人呼吁管制針對兒童的廣告。對那些不利于兒童健康的廣告內(nèi)容應(yīng)該從根本上予以限制和管控。比如，美國就規(guī)定電視上商業(yè)廣告的時間每小時不得超過六分鐘，并且禁止在兒童節(jié)目中插播垃圾食品的廣告。這些舉措都有助于減少兒童觀看到不良廣告的可能性。

總之，顯然，孩子們非常容易受到廣告的影響。因此，應(yīng)該在數(shù)量上和播放頻次上限制針對兒童的廣告。

名師點評

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