托福獨(dú)立口語(yǔ)范文：廣告的影響

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Do you agree with the following statement？ Advertisements have too much influence on what people buy.

你同意或不同意以下說(shuō)法：廣告對(duì)人們購(gòu)買的東西影響太大？

【高分回答】

I agree. Today， many companies are investing heavily in advertising and grabbing the customer＇s attention. Hence， the effect advertising has on what people buy is undeniable.

One of the primary reasons for this is that advertising provides an atmosphere within which people can become familiar with a new product. It is obvious that no-one ever buys a product they are unaware of. Advertising is the bridge between company and customer. Once aware of a product， the customer thinks about it and consequently feels a need to own/consume it.

Additionally， advertising has the potential to change the public’s perspective and beliefs. Many psychologists have explained that when an audience watches an advertisement over and over， after a while he or she accepts the product. This may happen even when the person did not initially hold the product in high regard. This is the the best evidence of the power of advertising.

我同意。今天，許多公司在廣告方面投入巨資以此吸引顧客的注意力。因此，廣告對(duì)人們購(gòu)買的影響是不可否認(rèn)的。

其中一個(gè)主要原因是廣告給人們提供了一種熟悉新產(chǎn)品的氛圍。很明顯，沒(méi)有人買過(guò)他們不知道的產(chǎn)品。廣告是公司與顧客之間的橋梁。一旦意識(shí)到一個(gè)產(chǎn)品，顧客就會(huì)考慮它，從而覺(jué)得有必要擁有/消耗它。

此外，廣告有可能改變公眾的觀點(diǎn)和信仰。許多心理學(xué)家解釋說(shuō)，當(dāng)觀眾一次又一次地觀看廣告時(shí)，他或她會(huì)接受產(chǎn)品。即使當(dāng)人們最初不重視產(chǎn)品這還是可能發(fā)生。這是廣告的力量的最好證據(jù)。

【亮點(diǎn)剖析】

Outline

Advertisement definitely has a huge influence on what people buy. 廣告對(duì)人們購(gòu)買的影響是不可否認(rèn)的。

R1： provides an atmosphere for expenditure 一種熟悉新產(chǎn)品的消費(fèi)氛圍

R2： change the people＇s perspective and beliefs 改變公眾的觀點(diǎn)和信仰

Vocabulary

grabbing someone’s attention 抓住某人的注意力

undeniable 不可否認(rèn)的

consume 消費(fèi) 消耗

over and over 反復(fù)；再三

holds sth in high regard 對(duì)某事的重視

be aware of 意識(shí)到，知道

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