淺談美國(guó)商業(yè)分析專業(yè)

淺談美國(guó)商業(yè)分析專業(yè)，相信這個(gè)問(wèn)題是許多正在準(zhǔn)備留學(xué)的同學(xué)關(guān)心的一個(gè)問(wèn)題，那么下面小編就來(lái)和大家說(shuō)一說(shuō)，感興趣的您趕緊往下了解吧。

維基百科對(duì)此的定義是：

“Business analytics (BA) refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning.[1] Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set of metrics to both measure past performance and guide business planning, which is also based on data and statistical methods.”簡(jiǎn)單來(lái)講，Business Analytics是business、statistics和computer science三個(gè)領(lǐng)域知識(shí)的結(jié)合，然后對(duì)企業(yè)的相關(guān)數(shù)據(jù)進(jìn)行分析，這不僅僅是市場(chǎng)的數(shù)據(jù)，也包含用戶的喜好，需求已經(jīng)行為等相關(guān)數(shù)據(jù)，其目的是為了得到商業(yè)決策及其活動(dòng)的有效信息。

因此Business Analytics學(xué)的知識(shí)也就是三個(gè)部分：編程，統(tǒng)計(jì)和Business sense. 在入門時(shí)，編程要求相對(duì)簡(jiǎn)單，只需要最簡(jiǎn)單的三部分：1）數(shù)據(jù)庫(kù)及系統(tǒng)開發(fā)2）在統(tǒng)計(jì)軟件中進(jìn)行編程，在美國(guó)現(xiàn)在最流行的兩個(gè)工具是R和Python。3）機(jī)器學(xué)習(xí)，也就是用編程的方式進(jìn)行建模。而統(tǒng)計(jì)部分，則是需要學(xué)習(xí)如何建立和評(píng)估多變量的統(tǒng)計(jì)模型。至于Business sense則與大部分的商科一樣，需要長(zhǎng)時(shí)間的知識(shí)積累以及實(shí)踐。

商業(yè)分析這個(gè)專業(yè)在美國(guó)大部分會(huì)設(shè)置在商學(xué)院下面，有的也會(huì)設(shè)置在工程學(xué)院下面或者信息工程下面，這個(gè)專業(yè)主要是以就業(yè)為導(dǎo)向的實(shí)用派課程。因?yàn)檫@是個(gè)Stem專業(yè)，所以畢業(yè)后有三年的OPT。

商業(yè)分析項(xiàng)目包括統(tǒng)計(jì)，數(shù)據(jù)分析，編程，市場(chǎng)分析等課程，其本身對(duì)應(yīng)的是數(shù)學(xué)，所以如果是擅長(zhǎng)數(shù)學(xué)的同學(xué)，BA的難度相對(duì)來(lái)說(shuō)比較好入門。如果不擅長(zhǎng)數(shù)學(xué)但是又對(duì)BA感興趣的同學(xué)，則需要好好努力，打好數(shù)學(xué)的基本功底。

據(jù)不完全統(tǒng)計(jì)，與BA相關(guān)課程的學(xué)校有：Tier 1MIT-Business AnalyticsNorthwestern University-AnalyticsGaTech- AnalyticsCarnegie Mellon University- MSIM-BIDA trackUT Austin- Business AnalyticsWake Forest University- Business AnalyticsNorth Carolina State University- AnalyticsUniversity of San Francisco- AnalyticsUniversity of Southern California- Business AnalyticsTier 1.5University of Minnesota- Business AnalyticsGeorge Washington University – Business AnalyticsRensselaer Polytechnic Institute- Business AnalyticsSouthern Methodist University-Business AnalyticsTier 2University of Rochester- Business AnalyticsCasewestern University- Business AnalyticsStevens Institute of Technology- Business Intelligence AnalyticsBentley University- Business AnalyticsUniversity of California, SanDiego-Business AnalyticsTier 3Fordham University- Business AnalyticsUniversity of Connecticut- Business AnalyticsArizona State University- Business AnalyticsMichigan State University- Business AnalyticsTier 4Purdue University- Business AnalyticsUniversity of Denver- Business AnalyticsDrexel University- Business AnalyticsDePaul University- Predictive AnalyticsMiami- Business AnalyticsTennessee, Knoxville- Business AnalyticsUniversity of Colorado-Boulder -Business AnalyticsLouisiana State University- Analytics

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